Walmart has emerged as a significant player in the evolving landscape of social commerce, positioning itself as an attractive launch partner for creator-led brands. This strategic pivot is embodied by Walmart Creator, its affiliate program launched in 2022, which connects influencers directly with the retailer’s massive distribution network. This shift aligns with insights from Walmart’s Chief…
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The post How Walmart is Redefining Creator Partnerships in Retail? appeared first on Retail Merchandiser.
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The post How Walmart is Redefining Creator Partnerships in Retail? appeared first on Retail Merchandiser.